AUTHORS

Murilo Maciel | BIP Brasil

Murilo Maciel
Director
@BIP xTech Brazil

Juan Las Casas | BIPxTech

Juan Las Casas
Senior Manager | BI, Cloud & Solutions
@BIP xTech Brazil

Alan Quintal
Senior Manager
@BIP xTech Brazil

Generative AI is no longer just an emerging trend – it’s a strategic driver of transformation, creativity, and efficiency at enterprise scale.

In this exclusive whitepaper from BIP xTech, you’ll discover how leading organizations are leveraging generative AI to unlock new business models, accelerate time to market, and radically improve how they operate. This guide explores both the strategic foundations and practical applications of generative AI, from content creation and automation to customer experience and R&D.

Whether you’re planning your first initiative or scaling an existing program, this paper offers a clear, actionable framework to guide your journey.

What you’ll learn:

  • What differentiates generative AI from traditional AI—and why it matters now
  • How to identify high-value use cases across functions and industries
  • Real-world examples from banking, insurance, marketing, and operations
  • A proven four-pillar adoption strategy: Design, Implementation, Change Management, Governance
  • Key risks and ethical considerations to manage AI responsibly
  • How BIP xTech helps large enterprises implement and scale AI solutions tailored to their ecosystem

Who it’s for:

Business leaders, innovation managers, data & AI executives, CIOs, and transformation officers looking to:

  • Scale their AI strategy with confidence
  • Build competitive advantage through generative capabilities
  • Turn unstructured data into enterprise value
  • Understand governance, compliance, and customization needs

For additional context, read our earlier piece on Reimagining Business Autonomy with Agentic AI.

Download the Whitepaper: Generative AI for Enterprises

Ready to drive intelligent transformation at scale?

Get your free copy and learn how to harness the full potential of generative AI with BIP xTech.

AUTHORS

Murilo Maciel | BIP Brasil

Murilo Maciel
Director
@BIP xTech Brazil

Juan Las Casas | BIPxTech

Juan Las Casas
Senior Manager | BI, Cloud & Solutions
@BIP xTech Brazil

Alan Quintal
Senior Manager
@BIP xTech Brazil

Read more insights

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Get in touch

Milan, Italy | BIP xTech Head Office

Torre Liberty Building
Galleria de Cristoforis 1, Milan, 20121

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    Get in touch

    Milan, Italy | BIP xTech Head Office

    Torre Liberty Building
    Galleria de Cristoforis 1, Milan, 20121

      This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.