“The Data-Driven Future: AI, Personalization & Digital Experience Optimization” will be held on Monday 10th, at BIP’s Headquarters (Galleria de Cristoforis, 1 – 8th Floor) in Milan, from 15:00 to 19:00. The event, organized by BIP xTech and Tealium, in partnership with martech players leaders on Personalization and UX (Mastercard Dynamic Yield and ContentSquare), explores the transformative power of data, AI, and personalization in shaping modern customer engagement.
Key highlights include a keynote by Ali Behnam, founder of Tealium, on leveraging first-party data to fuel AI-driven marketing and roundtable discussions on optimizing digital experiences through data insights and the crucial role of AI and behavioral analytics in personalization.
Attendees will gain valuable insights into how data analytics, AI, and behavioral data can be used to create seamless digital experiences, boost conversions, enhance customer satisfaction, and deliver hyper-relevant content at scale.
The event offers a unique opportunity to connect with industry leaders and explore the forefront of data-driven innovation.
The Data-Driven Future Agenda
15:00-15:15 | Welcome BIP
Antonio Corghi, BIP Equity Partner and BIP xTech Co-Founder
15:15-15.30 | “The future of Customer Data Hub: How 1P data is boosting AI for Marketing?”
Discover how brands leverage 1P data to power AI-driven marketing, enhancing personalization, targeting, and predictive analytics for superior customer engagement.
Ali Behnam, Tealium CO-Founder
15:30-16:30 | Panel Discussion: “How brands can optimize digital experiences through data-driven insights”
Experts discuss how data analytics and AI empower brands to create seamless, engaging digital experiences, boosting conversions and customer satisfaction.
Mattia Nencini, Senior Marketing Manager at Native Strategy (BIP)
Alfonso Caroli, Partner Sales Manager Southern Europe at ContentSquare
Umberto Giuliani, Director Sales at Mastercard Dynamic Yield
16:30-16:45 | Break
16:45-18:00 | Panel Discussion: “The role of AI and behavioral analytics in personalization”
Explore how AI and behavioral data refine personalization strategies, delivering hyper-relevant content, recommendations, and user experiences at scale.
Lorenzo Ricci, Sales Director at Tealium
Ulisse Sarmiento, VP Solution Consulting EMEA at Tealium
Victor Bueno, Martech & Augmented BI Global Competence Director at BIP xTech
18:00-19:00 | Networking
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